It’s Time to Rev ‘Em Up: The Bates Riding Collection is Hitting the Road in Time for Spring
Rockford, MI (March 2012) – Just when you thought the ride couldn’t possibly get any better, it has. Available for Spring 2012, the Bates Riding Collection is hitting the asphalt, and select retail locations. Designed for those who demand indestructible riding equipment, from their motorcycle to their riding gear, the newest offering by the well respected uniform footwear manufacturer, Bates® Footwear (Bates), promises high-performance quality and delivers high-style wearability.
“While we’re experts in creating heavy-duty boots, this is a bit of a departure for our brand,” says Julie McCauley, Bates Marketing Manager. “To date, our focus has been on designing footwear that could, for instance, carry soldiers into hostile terrains. Now, we’re using that same expertise to make boots that perform as well for everyday motorcyclists and the recreational weekend warrior.”
But make no mistake. The attention to detail and consistent use of top-tier materials that Bates is celebrated for is reflected in each of the eight diverse styles that comprise the men’s collection: Ormond, Big Bend, Talimena, Tahoe, Palomar, Black Canyon, Copper Trail, and Escalante. And if the names sound familiar to motorcycle enthusiasts, it’s no surprise—each boot was named after a favorite scenic ride.
From the sleek mid-calf Tahoe with classic metal accents to the hardcore lace-up Escalente that boasts a waterproof leather/mesh fusion upper, Bates wanted to deliver what riders wanted as well as needed. Says McCauley, “We realize that riders look for specific qualities in their riding boots. Some prefer the longer boot while others prefer a shorter one. Some like laces, others like the classic zip-up. That’s why, when designing our boots, we focused on the collection as a whole and repeatedly asked ourselves if we were creating variety as well as value. We think the answer is clearly ‘yes.’”
Which is why, whether they’re worn daily or just on long weekend rides, one thing’s for certain. When it comes to high-performance riding boots, in more ways than one, you could say that there’s a new leader in the pack. The Bates Riding Collection. Available now.
About Bates Footwear. For over 125 years Bates® has been dedicated to the development and manufacturing of performance footwear. In 2003, the company joined the billion-dollar footwear giant, Wolverine Worldwide, Inc. and is headquartered in Rockford, Michigan. For more information visit www.batesfootwear.com.
We're so sure Durashocks boots and shoes are comfortable, we'll let you work in them for 30 days. If you are not satisfied, you can return them by calling us at 1.877.361.0082 for a return authorization code and instructions. If you purchased in a retail store, you may bring the shoes and a dated sales receipt to return them to that location.
New styles and colors have been added to the iCS technology collection. Now customize your comfort among four zones in black, tan or sage green boots. Click below to view the latest additions to this popular collection.
New for Spring 2012 is the Zero Mass Collection. Click below to learn about the collection.
FOR INFORMATION CONTACT: Julie McCauley, (616) 863-3998
Julie.McCauley@wwwinc.com
Bates® Footwear To Launch Innovative, High-Performance Zero Mass Collection in Spring 2012
Rockford, MI (January 13, 2012) – When you think of innovative, high-performance footwear, not many companies probably come to mind. However, there is one brand that should easily rise to the top. Bates® Footwear (Bates), a leading supplier of uniform footwear, has once again proven that its reputation for being proactive in product development and responsive to those who rely on state-of-the-art comfort technology is entirely deserved.
New for spring 2012, Bates will be launching its revolutionary Zero Mass Collection. Specifically created in reaction to dealer feedback and end user needs, the collection will consist of an 8” Black Side Zip Boot (Model #E05161); a 6” Black Side Zip Boot (Model #E05162); an 8” Desert Tan Boot (Model #E05118); and an 8” Sage Green Boot (Model #E05128). All four boots will feature genuine leather or Wolverine Warrior Leather® uppers, highly breathable nylon, and a low profile design that delivers lasting comfort and enhanced natural movement.
Inside and out, each aspect of the Zero Mass tactical/training footwear line has been meticulously designed to maximize comfort and minimize weight. “There is nothing in these boots that we didn’t rethink,” says Roger Huard, Vice President of Product Development at Wolverine Worldwide, Inc. “Even the lacing system was revamped in an effort to maximize weight relief.”
Crucial to reducing the boots’ weight was the reduction of outsole rubber and the introduction of a compression-molded EVA. Also impressive is the lightweight performance-oriented polyurethane insert, which delivers cushioning and shock absorption with no deterioration of each, no matter how long, or how hard, the boots are worn.
The lightweight training boots were also designed with a new “low-rider last”, which delivers the tactile interaction with the terrain Bates users were seeking. Increasing breathability was also a key focus. As such, nylon was incorporated in the critical areas of each boot, allowing for enhanced airflow and, therefore, enhanced comfort. The breathable, Aegis™ Antimicrobial-treated insoles also boast anti-odor, moisture-wicking properties, helping to keep feet dry.
While all four boots have durable leather uppers, the Desert Sand and Sage Green boots are made of Wolverine Warrior Leather. “Wolverine Warrior Leather is one of our most exciting innovations,” says Brent Babbs, National Sales Manager at Bates Footwear. “It’s breathable, easy to clean, and quick drying—three hugely important features to those in uniform.” Adds Huard, “Since the protector is incorporated into our actual tanning process, the boots are protected from virtually all sorts of dirt, chemicals, oil, and water-based stains.”
Fully tested and having yielded impressive results, one can see why the Zero Mass Collection will be one of the most sought-after tactical/training boots around. Says Huard, “We were challenged to create a hard-wearing, tactical boot that could withstand rigorous use and still deliver maximum comfort, and that’s exactly what the development teams at Bates and Wolverine Worldwide delivered.” “We know these boots are better, because that’s how we designed them,” says Babbs. “Not only are they one of the lightest boots available, they’re among the most advanced. Given who they’re made for, they couldn’t be anything less.”
The men’s only Zero Mass Collection will be available in retail locations in spring 2012. To view the Zero Mass Collection video, visit www.batesfootwear.com.
About Bates Footwear
Founded in 1885 as a dress shoe manufacturer, today Bates® Footwear is dedicated to the development and manufacturing of uniform footwear for all branches of the military and civilian police forces. In 2003, the company joined the billion-dollar footwear giant, Wolverine Worldwide, Inc. and is headquartered in Rockford, Michigan.
About Wolverine Worldwide, Inc.
With a commitment to service and product excellence, Wolverine Worldwide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear. The company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Cushe®, Hush Puppies® HYTEST®, Merrell®, Sebago® and Wolverine®. The company is also the exclusive footwear licensee of popular brands including Cat® Footwear, Harley-Davidson® Footwear, and Patagonia® Footwear. The company’s products are carried by leading retailers in the U.S. and globally in 190 countries or territories.
We are partnering with Galls to award two (2) fans with a year's worth of Bates boots and shoes! Each package will be custom tailored to fit the winner’s footwear needs. Participants enter on either Bates or Galls’ facebook pages by filling out a short form. When you enter on our Facebook page, you will receive a coupon for free shipping off your next purchase just for signing up. It's a win-win for everyone!
