Posted On Thursday, January 27, 2011
FOR IMMEDIATE RELEASE FOR INFORMATION CONTACT:
Julie McCauley, (616) 863-3998
Julie.McCauley@wwwinc.com
Bates® Footwear Partners with Wounded Warrior Project to Honor and Empower Wounded Warriors.
Rockford, MI (January 2011) Bates Footwear will be partnering with Wounded Warrior Project (WWP), a nonprofit organization that supports thousands of wounded warriors each year during their transition back to civilian life.
WWP began when several veterans and friends, moved by stories of the first wounded service members returning home from Afghanistan and Iraq, took action to help others in need. What started as a program to provide comfort items to wounded servicemen and women has grown into a complete rehabilitative effort to assist warriors as they recover. Over 40,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury.
WWP assists wounded warriors and their families through a holistic approach to their recovery. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.
Bates Footwear is proud to announce our partnership with Wounded Warrior Project to raise awareness and enlist the public's aid for the needs of injured service members. It humbles us to know that we may be playing a small role to help troops heal from the physical and emotional wounds they have suffered while serving our nation.
Manufacturing quality boots and shoes to protect the men and women that wear them is part of the value that drives Bates to give back. “We are grateful to show our support and gratitude to warfighters who have honored our country with incredible sacrifice by supporting a worthy cause such as Wounded Warrior Project” said Ron Woznick, Bates VP & General Manager.
About Wounded Warrior Project
The mission of the Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit www.woundedwarriorproject.org.
About Bates Footwear
Founded in 1885 as a dress shoe manufacturer, today Bates® Footwear has become one of the most popular and preferred footwear brands in the US military and civilian uniformed law enforcement communities. The Bates brand is represented at each of highly respected military academies and in some of most selective and prestigious uniformed communities within the US: Tomb of Unknown Soldiers in Arlington National cemetery; Old Guard in Washington DC; in addition to many Special Forces communities. The brand has emerged as the market leader with its singular focus on providing innovative and athletic footwear of the highest quality available. In 1969 Bates joined Wolverine World Wide, Inc. and is now headquartered in Rockford, Michigan. In addition to the US market leading position, the Bates brand is sold in more than 60 countries on six continents. For more information, visit www.batesfootwear.com.
Posted On Wednesday, January 26, 2011
FOR IMMEDIATE RELEASE CONTACT:
Julie McCauley
Ph: 616.863.3998
Email: julie.mccauley@wwwinc.com
BATES® FOOTWEAR EXPANDS INDIVIDUAL COMFORT SYSTEM WITH ADVANCED STYLING AND TECHNOLOGY
ROCKFORD, Michigan (January 2011). A genuine breakthrough in advanced comfort technology, the Bates Individual Comfort System (iCS) gives the wearer the freedom to customize the comfort of their footwear. By using the “dial” technology, the wearer is able to select the comfort zone that’s right for them.
Increasing ease and application when selecting the level of cushion or support the wearer requires, the new top-loaded iCS disk is integrated directly into the shoe’s midsole. Available March 2011, Bates will introduce five new styles to the iCS collection. The five new styles include a low sport shoe, athletic trainer, both 6” and 9” GORE-TEX® versions and a desert tan boot.
With street styling and versatile design, the Delta Sport and Delta Trainer are built for comfort and stand ready for action. Featuring a user-friendly top loaded disk, switching between comfort zones is simple and quick. Stay grounded with the slip resistant rubber outsole in these two Delta styles. The removable full-cushion EVA footbed and gel forepart pad provides additional cushion and comfort for extended wear.
DELTA SPORT
STYLE E03204
DELTA TRAINER
STYLE E03206
The enhanced GORE-TEX® styles, Delta-6 GORE-TEX® Side Zip and Delta-9 GORE-TEX® Side Zip come fully equipped with technology features. A GORE-TEX® waterproof lining that keeps feet dry and comfortable is coupled with a slip resistant Vibram® Mutant rubber outsole for superior traction and comfort. Featuring a user-friendly top loaded disk, switching between comfort zones is simple and quick. The removable full-cushion EVA footbed and gel forepart pad provides additional cushion and comfort for extended wear.
DELTA-6 GORE-TEX® SIDE ZIP
STYLE E02905
DELTA-9 GORE-TEX® SIDE ZIP
STYLE E02900
The fifth style to join the Bates iCS collection will be the Delta-9 Desert Tan boot. Utilizing a durable upper made with Wolverine Warrior Leather™ and Nylon, this boot is fully functional for multi-terrain environments.Featuring a user-friendly top loaded disk, switching between comfort zones is simple and quick. The slip resistant Vibram® Mutant rubber outsole provides increased traction while the full-cushion EVA footbed and gel forepart pad provides additional cushion for extended wear.
DELTA-9 DESERT TAN
STYLE E02950
Developed by the Bates Product Design Team and wear-tested by actual customers, the iCS technology offers a flexible and effective way for consumers to define all-day comfort on their own terms. The iCS disk is integrated directly into the shoe’s midsole and can be placed to rest at one of the four zones. Each zone satisfies different comfort needs, allowing the user to place comfort where they want it.
Here is how the iCS Technology works:
Firm Zone: Increases energy return and maximizes all-day support
Outward Zone: Reduces outward tilt and encourages natural walking motion and stability
Cushion Zone: Increases heel cushioning and maximizes shock absorption
Inward Zone: Reduces inward tilt and encourages natural walking motion and stability
The new Bates Individual Comfort System products will be available March 2011 at your local Bates footwear dealer and online at www.batesfootwear.com. For up to date information, join the conversation online and on Facebook and Twitter.
About Bates Footwear
Founded in 1885 as a dress shoe manufacturer, today Bates® Footwear has become one of the most popular and preferred footwear brands in the US military and civilian uniformed law enforcement communities. The Bates brand is represented at each of highly respected military academies and in some of most selective and prestigious uniformed communities within the US: Tomb of Unknown Soldiers in Arlington National cemetery; Old Guard in Washington DC; in addition to many special forces communities. The brand has emerged as the market leader with its singular focus on providing innovative and athletic footwear of the highest quality available. In 1969 Bates joined Wolverine World Wide, Inc. and is now headquartered in Rockford,Michigan. In addition to the US market leading position, the Bates brand is sold in more than 60 countries on six continents. For more information, visit www.batesfootwear.com.
About Wolverine World Wide
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Bates®, Chaco®, Cushe™ Hush Puppies®, HYTEST®, Merrell®, Sebago®, Soft Style® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in 180 countries and territories. For additional information, please visit http://www.wolverineworldwide.com/.
GORE-TEX® is a registered trademark of W.L. Gore & Associates Inc.
Vibram® is a registered trademark of S.P.A. Italy
