Posted On Monday, May 02, 2011
Rockford, MI (April 2011) Bates Footwear has partnered to join the fast-paced grassroots movement, The Boot Campaign. Originated by five women from Texas who call themselves “The Boot Girls”, The Boot Campaign provides a tangible way for Americans to show support of our troops and directly benefit our military through purchases of boots and other merchandise.
The Boot Girls are on their way to achieve one mission; to see one million Americans in a pair of Boot Campaign “give back” boots. Their motto is simple; “When They Come Back, We Give Back”. To help them achieve this mission, Bates has provided a lineup of boot styles for the Boot Campaign. The Bates boots available to purchase online include Army boots, a Navy SEALs boot, USMC styles and an Air Force style. Proceeds from purchasing signature boots from the Boot Campaign are donated to their charity partners including the Lone Survivor Foundation, Not Alone, Wounded Wear, and Military Warriors Support Foundation.
A driving factor in the success of The Boot Campaign has been the wide support from music, sports and political influences signing up to show their patronage. Celebrities range from country music stars Joe Nichols and Dolly Parton to TV and radio host Glenn Beck. Sports and Political figures such as The Detroit Red Wings, Chicago Cubs and the Governor of Texas, Rick Perry have been spotted wearing the military fashioned boots to show their support.
Bates is humbled by the opportunity to give back to the men and women that so proudly serve to protect their country. As Ron Woznick, VicePresident & General Manager for Bates, said; “Bates has the honor of providing footwear to thousands of warfighters each year that selflessly protect our country. Their sacrifices and commitment are simply amazing. We are privileged to begin working more closely with the Boot Campaign, who has done a phenomenal job of drawing attention and supporting our military heroes.”
For additional information or to show your support, visit www.bootcampaign.com.
About The Boot Campaign
The Boot Campaign is a grassroots initiative started by 5 women from Texas known as the Boot Girls. They provide an easy and tangible way for Americans to show support of our troops (both past and present) that’s practical and directly benefits our military. Proceeds from boot sales are donated to partner charities, which assist returning veterans dealing with Post Traumatic Stress Disorder and varying degrees of physical injuries. For more information or to lend your support, visit www.bootcampaign.com.
About Bates Footwear
Founded in 1885 as a dress shoe manufacturer, today Bates® Footwear has become one of the most popular and preferred footwear brands in the US military and civilian uniformed law enforcement communities. The Bates brand is represented at each of highly respected military academies and in some of most selective and prestigious uniformed communities within the US: Tomb of Unknown Soldiers in Arlington National cemetery; Old Guard in Washington DC; in addition to many Special Forces communities. The brand has emerged as the market leader with its singular focus on providing innovative and athletic footwear of the highest quality available. For more information, visit www.batesfootwear.com.